E-MAILS: HOW TO CONVINCE
PEOPLE YOU CAN'T SEE

Marya Holcombe, Strategic Communications



Note: Strategic Communications offers one and two-day courses in effective business writing, including one that focuses specifically on e-mails.

What has to be true for people to do what you want them to do?

They must pay attention to your message

…understand your message

…agree with your message

…remember your message long enough to take action on it

In the next four articles, we’ll apply these principles to e-mails, starting with the first one.



Get the reader’s attention – no one will act on your e-mail if they don’t read it first

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Coming soon:  How to make sure the reader understands your e-mails.



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